Asus builds it. Intel Inside

Yo people. I have found this website where, basically, you can build your own laptop. I just registered here because of curiosity, and also build my dream laptop; nothing's wrong since they don't requests very personal matters. As I found it out in Neowin.net, it's a joint site of ASUS computer brand and Intel, producer of high quality processors.
I'm still newb to this one so I can't elaborate further more, and plus, I have my mid-terms. XD
Anyways, here's the sites with matching pictures.